President Barack Obama's May endorsement of gay marriage was a 'slap in the face to people of faith,' a conservative group claims in a new ad running on cabler Black Entertainment Television (BET).

In the 30-second ad, an African-American man and woman claim Obama doesn't respect them.

“What has he done as president?” the woman asks.

“Cut aid to black colleges,” the man answers. “Cut aid to black businesses.”

“And his support of gay marriage is a slap in the face to people of faith,” the woman says. “How can I vote for someone who doesn't respect me?” (The video is embedded on this page. Visit our video library for more videos.)

According to, the ad by the Pivot Point PAC is running in Seattle and Cleveland.

The PAC's chairman, Dave Shemwell, said he wanted to reach out “into communities that are not Republican.”

He said that he hoped the ad would appeal to black voters who think that “despite being the first African-American president, Barack Obama hasn't done anything to help the African-America community.”

“One of the focus groups on Fox News had a black guy who said: Nobody is even talking to us. And that's the problem. There are people who are exactly like us in their conservative stance, but who we can't get to vote our way.”