PepsiCo will go purple on Spirit Day to support efforts to combat the bullying of LGBT teens.

The beverage giant joins a growing list of companies, schools, media and celebrities expected to participate in Friday's show of support.

“I am personally proud to be an ally and PepsiCo is proud to be an ally,” Indra Nooyi, chairman and chief executive officer of PepsiCo, said in a statement given to GLAAD.

“As a global food and beverage company, we need a team that reflects the diversity of our consumers. And that starts with creating a workplace where everyone feels welcome, including our gay, lesbian, bisexual and transgender employees, suppliers, trade customers and partners. Creating a culture of respect and trust is part of PepsiCo's values and it's the source of our strength in the marketplace. That's why we'll need the unique talent and insights of today's students and young people to lead our company in the future. We commend GLSEN for their leadership and support GLAAD's anti-bullying efforts as part of Spirit Day,” she added.