James Franco, dressed in full vampire
attire, introduces the first installment of Hollywood Resurrection
titled Flowers for the Risen.
Seated next to him is his crony,
Marc-Edouard Leon, who is dressed in drag.
“Rudolph Valentino was a star in the
silent screen and he died at age 36. The legend has it that a woman
in black visits his grave once a year and leaves him roses,” Franco
says, terrifying Leon who lets out a scream.
With Chromatic's Lady playing in
the background, a band of hopeful admirers hold a ritual at
Valentino's grave to resurrect their fallen Hollywood icon. When
they do, Valentino kisses the women, and the men carry him perched on
their shoulders. (The video is embedded on this page. Visit
our video library for more videos.)
Franco's latest directorial effort is
part of a marketing campaign for 7 For All Mankind, the Los
Angeles-based designer jeans company founded by Michael Glasser,
Peter Koral and Jerome Dahan in 2000.
Used in the film are company models,
including Lily Donaldson, Cody Horn and Lou Doillon.
Franco
also premiered a cut of his film James
Franco's Cruising, which re-imagines deleted gay sex scenes
from the 1990 film Cruising starring Al Pacino, in New York
during Fashion Week.