James Franco, dressed in full vampire attire, introduces the first installment of Hollywood Resurrection titled Flowers for the Risen.

Seated next to him is his crony, Marc-Edouard Leon, who is dressed in drag.

“Rudolph Valentino was a star in the silent screen and he died at age 36. The legend has it that a woman in black visits his grave once a year and leaves him roses,” Franco says, terrifying Leon who lets out a scream.

With Chromatic's Lady playing in the background, a band of hopeful admirers hold a ritual at Valentino's grave to resurrect their fallen Hollywood icon. When they do, Valentino kisses the women, and the men carry him perched on their shoulders. (The video is embedded on this page. Visit our video library for more videos.)

Franco's latest directorial effort is part of a marketing campaign for 7 For All Mankind, the Los Angeles-based designer jeans company founded by Michael Glasser, Peter Koral and Jerome Dahan in 2000.

Used in the film are company models, including Lily Donaldson, Cody Horn and Lou Doillon.

Franco also premiered a cut of his film James Franco's Cruising, which re-imagines deleted gay sex scenes from the 1990 film Cruising starring Al Pacino, in New York during Fashion Week.