Brian Ellner and Fab.com CEO Jason
Goldberg are launching a site aimed at young supporters of gay
marriage.
Ellner masterminded HRC's New York
marriage equality campaign, which raised awareness through a series
of videos featuring prominent celebrities, professional athletes and
politicians.
Goldberg, currently the CEO of Fab.com,
the gay social-networking site turned designer wares discounter, told
The New York Times that TheFour2012.com will concentrate on
this year's four marriage equality referendums in Maine, Minnesota,
Maryland and Washington state.
Voters in Minnesota will decide on a
constitutional amendment which aims to ban gay marriage in the state,
while Maryland and Washington state voters are being asked to uphold
– or reject – laws legalizing such unions approved by lawmakers.
Maine voters will decide whether to legalize gay nuptials in the
state. If approved, it would become the first state to do so at the
ballot box.
The
New York Times reported that the site will be an online
repository of user-created digital content formatted to be easily
shared throughout cyberspace with the aim being to create an online
buzz.
“If we're going to win these
referenda, young people have to get out and vote,” Ellner said.
“And this is the space where they live: social media.”
Goldberg married his boyfriend
Christian Schoenherr on Saturday. The couple gave $200,000 to the
campaign and asked guests at their wedding to consider a similar
donation.
(Related: Darren
Criss, Deborah Cox perform at Fab.com's Jason Goldberg's wedding.)