The National Organization for Marriage (NOM) has claimed that a lifestyle site sponsored by General Mills, Everyday Health and AOL is a cover for the promotion of gay marriage.

In June, Minnesota-based food giant General Mills became the target of a boycott after it announced its opposition to Minnesota's proposed amendment banning gay marriage. More than 24,000 people have pledged to dump General Mills products at NOM's “DUMP General Mills” boycott site.

Writing at NOM's blog, Jonathan Baker explained that the company's newly launched Live Better America will offer more than just relationship, recipes and healthy eating advice.

“Look for these lifestyle, mind and body, and relationship articles to start off in a very benign manner (who thinks we don't need a little more exercise?), but expect before long a transition into a renewed effort pushing for the redefinition of marriage and family in subtle and not so subtle ways,” Baker wrote.

(Related: Nearly 80K thank General Mills for supporting gay marriage.)