Gay rights advocates are organizing a national day of appreciation for companies which support gay marriage.

Tuesday's show of support originally targeted Starbucks, which is facing a boycott called by the National Organization for Marriage (NOM) over the coffee giant's support for gay nuptials.

Starbucks Appreciation Day, conceived as a counter demonstration to Mike Huckabee's successful Chick-Fil-A Appreciation Day, was renamed National Equality Day after Equally Wed, a glossy dedicated to gay weddings and the creator of the event's Facebook page, clarified that Starbucks was not involved in the protest.

According to Equally Wed, Starbucks officers pushed organizers to include other companies.

“In an effort to heighten awareness for all companies and nonprofits contributing to the fight for marriage equality, we've decided to rename August 7 as National Marriage Equality Day,” the group posted on Facebook.

Listed among the dozens of brands which support marriage equality are Google, Absolute Vodka, Macy's, Nike,, Microsoft and Tiffany & Co.

(Related: NOM's Starbucks boycott over gay marriage not catching global fire.)