Despite stocking a line of wedding cards for gay couples and using a gay male couple in a wedding registry ad, Minnesota-based retailer Target has denied that it is taking sides on a proposed amendment to the Minnesota Constitution which would define marriage as a heterosexual union.

Last week, Target released an ad featuring an image of a gay male couple clasping hands under the headline: “Be Yourself, Together.”

“Build a Target Wedding Gift Registry as unique as the two of you,” the ad's byline states. The caption “That's Love” appears in bold italics in the upper left hand corner of the ad.

Target spokeswoman Molly Snyder would only say in a statement that the company encourages employees to exercise their right to vote.

“We recognize that there is a broad range of strongly held views on the MN Marriage amendment,” Snyder said. “Consistent with our longstanding support of civic engagement, we strongly encourage our team members to exercise their right to vote in November.”

“The Target Wedding Registry advertisement campaign is designed to reach all guests and represent the diversity of communities we serve. At the heart of our company are core values which include Target's long-standing commitment to create an environment where all of our team members and guests feel welcome, valued and respected. We believe our current marketing is consistent with this value,” she added.

(Related: Target selling wedding cards for gay couples.)