Google is being criticized by social conservatives for backing a global campaign against discrimination in the workplace.

Google's Legalize Love campaign was announced at Out & Equal's Global LGBT Workplace Summit 2012, which ended Saturday in London.

Legalize Love is a campaign to promote safer conditions for gay and lesbian people inside and outside the office in countries with anti-gay laws on the books,” a spokesperson for the Internet search giant told The Washington Post.

The campaign will first launch in Poland and Singapore. Organizers plan to expand the campaign to every country where Google has an office, focusing on countries where anti-gay sentiment runs high.

The Christian conservative group American Family Association (AFA) said a Google boycott “is going to be a hard one for a lot of us,” and would “test the meat of our convictions.”

“A lot of us are so integrated into Google and Google products, this is going to be a tough one,” Buster Wilson, general manager of the AFA's radio network, told listeners. “It's more than just a search engine. Many of us have Android phones. The Android system is a Google product. Many of us use Google calendar, Google task and GMail, and all those kinds of things. YouTube and all the other things; it's not just the search engine.”

“Google: out there pushing for same-sex equality,” Wilson lamented.

Wilson made no mention of the fact that Microsoft, which owns search engine Bing and Android rival Windows Phone, also supports marriage equality.

(Related: Microsoft's Bill Gates, Steve Ballmer support Washington gay marriage.)