An image of a rainbow themed Oreo cookie supporting Gay Pride on the brand's Facebook page has attracted thousands of comments.

The simple message of support includes a chocolate Oreo cookie filled with six layers of rainbow-colored icing along with the caption, “June 25 | PRIDE.”

The graphic drew more than 52,000 shares and 177,000 likes in 24 hours, sparking an online debate which translates into free adverting for Kraft Foods, the parent company of Nabisco, which introduced America's best-selling cookie in 1912.

“We are excited to illustrate what is making history today in a fun and playful way,” Basil T. Maglaris, associate director of corporate affairs for Kraft, told The Washington Post. “Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values. There has been a lot of buzz about the image, and it shows how relevant OREO is to people even after 100 years.”

The overwhelming response to the gay Oreo image has been supportive. However, some commenters said they would abandon the brand over the move.

In recent months, social conservatives have criticized Starbucks, JCPenney, the GAP, General Mills and Target for supporting gay rights.