Cooper Smith and Todd Koch, the gay couple featured in JCPenney's Father's Day ad, will march in this weekend's New York City Gay Pride Parade.

The gay dads will be accompanied by JCPenney employees.

JCPenney included the couple with their children, Mason and Claire, in a Father's Day ad.

The copy of the ad, titled First Pals, reads: “What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”

“When we were asked by JCPenney's LGBT employee group to be part of their float at NYC Pride, Todd and I immediately said yes,” Smith said in a statement released by GLAAD. “Just as they as a company have honored families like ours, we consider this our way of honoring them and the hundreds of employees who are planning to take part. We're so proud of JCPenney for including families like ours in their celebration of parents and showcasing the diversity of the American experience.”

The group One Million Moms, which is closely associated with the Christian conservative group American Family Association (AFA), has previously called on JCPenney to fire Ellen DeGeneres as their spokesperson because she is openly gay. The group also condemned the Father's Day ad featuring Smith and Koch, saying it promotes “sin.”