The National Organization for Marriage (NOM) has criticized General Mills for speaking out against a proposed gay marriage ban in Minnesota.

Voters in November will decide whether to place the state's law which bans gay nuptials in the Minnesota Constitution.

“For decades, General Mills has worked to create an inclusive culture for our employees. We believe it is important for Minnesota to be viewed as inclusive and welcoming as well. We oppose the proposed constitutional amendment because we do not believe it is in the best interests of our employees or our state economy,” Tom Forsythe, vice president of corporate communications, said in a statement.

Ken Powell, chairman and CEO of General Mills, expressed similar views at a Gay Pride event on Wednesday.

Brian Brown, president of NOM, said, “General Mills makes billions marketing cereal to parents of young children. It has now effectively declared a war on marriage with its own customers when it tells the country that it is opposed to preserving traditional marriage.”

The company's position, Brown predicted, “will go down as one of the dumbest corporate PR stunts of all time. It's ludicrous for a big corporation to intentionally inject themselves into a divisive social issue like gay marriage. It's particularly dumb for a corporation that makes billions selling cereal to the very people they just opposed.”

Located in Minneapolis, General Mills is one of the world's largest food corporations and a Fortune 500 company. Its stable of brands include favorites such as Betty Crocker, Haagen-Dazs, Old El Paso, Nature Valley, Pillsbury and Yoplait.