A Father's Day ad for retailer JCPenney features a “real-life” gay couple and their children.

The copy of the ad, titled First Pals, reads: “What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”

Pictured in the ad are “real-life dads Todd Koch and Cooper Smith with their children, Claire and Mason.”

The group One Million Moms, which is closely associated with the Christian conservative group American Family Association (AFA), in February called on JCPenney to fire comedian Ellen DeGeneres as its spokesperson because she is openly gay.

“Funny that JCPenney thinks hiring an open homosexual spokesperson will help their business when most of its customers are traditional families,” the group said on its website.

JCPenney CEO Ron Johnson stood by DeGeneres, saying she was the “perfect” spokesperson for his company. “We thought Ellen would be the perfect person because we all kind of trust her. You know, she's a very honest, straightforward person with extraordinary values,” he said.

(Related: Ellen DeGeneres calls One Million Moms “haters;” Cheers Prop 8 ruling.)