Betty DeGeneres, Ellen DeGeneres' mom, is featured in a video promoting a campaign in support of Parents, Families & Friends of Lesbians and Gays (PFLAG) anti-bullying efforts.

“The consequences to victims of bullying can be immediate like low grades and high drop out rates, while other effects like depression, the potential for drug and alcohol abuse and in some cases self harm, can last a lifetime,” DeGeneres says in the ad. “As a proud PFLAG mom, I am happy to be taking part in Care with PRIDE.” (The video is embedded in the right panel of this page. Visit our video library for more videos.)

Johnson & Johnson is donating $1 to PFLAG's Cultivating Respect, Safe Schools for All Initiative for each coupon/rebate redeemed from its Safe Schools Action Pack, a minimum of $200,000 and up to $300,000.

Walgreens is supporting the campaign by setting up Care with PRIDE retail displays in 500 stores across the country.

The campaign will be promoted at over 40 Gay Pride festivals.