Nate Berkus has announced he has partnered with Target as the exclusive distributor of his new line of home products.

In a video promoting the upcoming line, Berkus talks about his new collection.

“I'm Nate Berkus and I'm announcing tonight, for the very first time, after a year-and-a-half of very hard work, my new partnership with Target and I am very excited about it.”

“I have a brand new collection that's launching at Target in October.”

Berkus goes on to describe his collection as “jewelry for the home” inspired by “everything that I've always loved.” (The video is embedded in the right panel of this page. Visit our video library for more videos.)

Berkus, who is openly gay and whose daytime talk show, The Nate Berkus Show, was recently canceled after two seasons, could be courting controversy.

Target has previously infuriated gay rights supporters.

In 2010, Target became the target of a boycott over its $150,000 contribution to MN Forward, an independent political fund that supported Tom Emmer's gubernatorial bid. Emmer objects to gay rights and has been linked to tea party backer Bradlee Dean, a strong opponent of gay rights.

The incident prompted pop singer Lady Gaga to walk away from an exclusive deal with the retail giant.

Lady Gaga, an avid supporter of gay rights, told Billboard magazine that the decision “hinged” on Target making “amends for the mistakes they've made in the past.”

“Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those [anti-gay] groups,” she said.

Shortly after Lady Gaga ended her deal, Target sued Canvass For A Cause (CFAC), a San Diego-based progressive group that supports gay marriage. The retailer alleged that CFAC's discussions with its customers outside its stores were disruptive and driving away customers. Target lost the lawsuit.