Tony Perkins, the president of the Christian conservative Family Research Council (FRC), is sounding off against a Mike and Ike campaign in which the pair break up, media watchdog reported.

In the ads for the fruit-flavored candies, surprised co-workers, celebrities and others talk about the split, saying Ike wants to pursue a career in the arts and Mike is looking to fulfill his dream of becoming a music legend.

NBA player Lamar Odom says, “When I heard the news, I was devastated,” while The Middle's Eden Sher responds with, “I'm totally Team Ike.” (The video is embedded in the right panel of this page. Visit our video library for more videos.)

Despite the facts that Mike and Ike are fictional characters – no physical representation of the men is shown – and the ads do not specifically mention that they are a couple, Perkins called the ads a “cultural low” in a recent news bulletin.

“There's trouble in candy land,” Perkins said. “After more than 70 years together, Mike and Ike are calling it quits. The duo is staging a gay divorce as part of a new ad campaign to draw in younger customers. In this society, even candy has an agenda! From Facebook to Tumblr, the fruity pair says, 'The rumors are true. We just couldn't agree on stuff anymore.' Starting this summer, the company will spend $15 million on billboards and TV commercials that poke fun at the breakup. It's just another subtle example of society chipping away at the value of marriage. And I don't know what's more disturbing – that advertisers think divorce appeals to kids or that sexualizing candy will make people buy more. After a year-long build-up, the company will reveal if the couple reconciles. Until then, look for Mike and Ike to have a distinctly liberal flavor.”