CNN labeled Rick Santorum's momentum
“Santoromentum” after he won Alabama and Mississippi on Tuesday,
but late night chat host Jimmy Kimmel has given the term a new
definition.
Kimmel, the host of ABC's Jimmy
Kimmel Live, discussed Santoromentum during his opening
monologue.
“Last night CNN came up with a clever
word for this, it's Santoromentum,” Kimmel told his audience with a
chuckle. “I understand you're looking for a catchy way to say that
Santorum is gaining momentum, but Santoromentum? It sounds like
something you put under your nose or the name of a drug.”
“It turns out it is the name of a
drug,” Kimmel added before playing a spoof commercial for
Santoromentum.
In the ad, Santorum is seen gleefully
agreeing with a male announcer's questions.
“Bothered by irregularity?
Constipation? And explosive diarrhea? Santoromentum can help,”
the announcer states.
The ad includes the following warning:
“May cause sporadic homophobia, disbelief in evolution and sweater
vests.”
“Tough duty, I know,” Santorum is
seen saying near the end of the commercial. (The video is embedded
in the right panel of this page. Visit
our video library for more videos.)
(Related: Rick
Santorum attempts suicide over gay marriage, The Onion
reports.)