Ben & Jerry's is supporting a proposal to legalize gay marriage in Britain by renaming its Oh My! Apple Pie ice cream to Apple-y Ever After in the U.K.

A graphic of a gay male couple dressed in tuxes while holding a bouquet of flowers atop a wedding cake decorated with bands of gay rainbow colors has been added to the packaging.

The British government this week will release a consultation document detailing its plans to make gay marriage legal before 2015.

(Related: Nick Clegg, Tony Blair endorse UK gay marriage.)

In 2009, the ice cream maker renamed Chubby Hubby to Hubby Hubby to celebrate passage of a gay marriage law in its home state of Vermont.

“Social justice is at the core of our values,” the company said on its website. “Since our humble beginning 34 years ago, Ben & Jerry's has been an advocate for equal rights.”

“This March as the UK government debates whether to legalise same sex marriage, we've partnered with gay rights organisation Stonewall to raise awareness about the importance of marriage equality by renaming our Apple Pie flavour, Apple-y Ever After!”

“Because everyone is equal and deserves to live Apple-y Ever After!”

The company also launched a Facebook app which allows users to “marry” a person of the same sex.