Ben & Jerry's is supporting a
proposal to legalize gay marriage in Britain by renaming its Oh My!
Apple Pie ice cream to Apple-y Ever After in the U.K.
A graphic of a gay male couple dressed
in tuxes while holding a bouquet of flowers atop a wedding cake
decorated with bands of gay rainbow colors has been added to the
packaging.
The British government this week will
release a consultation document detailing its plans to make gay
marriage legal before 2015.
(Related: Nick
Clegg, Tony Blair endorse UK gay marriage.)
In 2009, the ice cream maker renamed
Chubby Hubby to Hubby Hubby to celebrate passage of a gay marriage
law in its home state of Vermont.
“Social justice is at the core of our
values,” the company said on its website. “Since our humble
beginning 34 years ago, Ben & Jerry's has been an advocate for
equal rights.”
“This March as the UK government
debates whether to legalise same sex marriage, we've partnered with
gay rights organisation Stonewall to raise awareness about the
importance of marriage equality by renaming our Apple Pie flavour,
Apple-y Ever After!”
“Because everyone is equal and
deserves to live Apple-y Ever After!”
The company also launched a
Facebook app which allows users to “marry” a person of the
same sex.