The campaign to fire Ellen DeGeneres as the spokesperson for JCPenney because she is openly gay has ended.

The group One Million Moms, which is closely associated with the Christian conservative group American Family Association (AFA), last month called on JCPenney to fire DeGeneres.

The group said it objected to DeGeneres because she is openly gay.

“Funny that JCPenney thinks hiring an open homosexual spokesperson will help their business when most of its customers are traditional families,” the group said.

The 54-year-old DeGeneres, who publicly came out in 1997, is the host of The Ellen DeGeneres Show and is a spokesperson for CoverGirl and American Express. DeGeneres married actress Portia DeRossi in 2008.

(Related: Ellen DeGeneres calls One Million Moms “haters”; Cheers Prop 8 ruling.)

In comments to AFA's,, One Million Moms Director Monica Cole said the group was moving on.

“But we have heard back from so many of our members,” Cole said. “We have heard back from men and women – not just moms – saying they will no longer shop there at JCPenney, as long as Ellen DeGeneres is their spokesperson.”

Cole also cited JCPenney CEO Ron Johnson's support for DeGeneres.

(Related: Ellen DeGeneres is the perfect choice for JCPenney, CEO Ron Johnson says.)

“Everyone works hard for their money, and they want to spend their money with companies that have the same values as them,” she said. “And JCPenney stated that Ellen DeGeneres shares the same values that they do. So obviously, it's not the same as Christians or conservatives, which is unfortunate, [because] JCPenney was founded by a Christian man.”