CNN commentator Roland Martin's tweet against male David Beckham fans has landed him in trouble with media advocacy and anti-defamation group the Gay Lesbian Alliance Against Defamation (GLAAD).

Referring to an H&M commercial featuring soccer star David Beckham modeling his line of underwear which aired during Sunday's Super Bowl, Martin tweeted: “If a dude at your Super Bowl party is hyped about David Beckham's H&M underwear ad, smack the ish out of him!”

GLAAD messaged back: “@rolandsmartin Advocates of gay bashing have no place at @CNN #SuperBowl #LGBT.”

The group continued in a statement posted at its blog.

“Martin has a history of anti-LGBT views. GLAAD is calling on him to be fired, joining many other LGBT activists and bloggers,” the group said.

Martin denied he was advocating in favor of violence against gay men, saying in a tweet that GLAAD was “clearly out of touch and clueless with what I tweeted. Way to assume, but you're way off base.”

In its statement, GLAAD noted that Martin had supported anti-gay comments made last summer by comedian Tracy Morgan and that he supports programs that attempt to alter the sexuality of people who are gay.

“My wife, an ordained Baptist minister for 20 years, has counseled many men and women to walk away from the gay lifestyle, and live a chaste life,” GLAAD quoted Martin as saying in 2006.