Former NBA star Magic Johnson is developing an anti-homophobia campaign in an effort to reduce HIV/AIDS infections.

In an interview with The Huffington Post, Johnson, 52, said he was planning to bring on hip-hop and rap stars to reach out to the black community.

Johnson, who retired from the NBA 20 years ago after announcing he is HIV-positive, is credited with creating an awareness about the disease.

“I learned a lot from the white gay community because they had gotten their community, rallied them, educated them and did a wonderful job about driving the numbers down,” Johnson said. “That is the best approach that I've seen; it's been the most effective. So what we try to do in our community is bring those results to us. So I'm working hard to continue to educate minorities about HIV and AIDS and we've got to band together. We're too fragmented right now, but if we can do that, we're going to do well.”

“As a hip-hop fan, you realize that homophobia is still an issue everywhere, but especially in the black community. When people are scared to talk about it, that's how the disease spreads.”

“What we're trying to do is reach out to the hip-hop community because they have power – power with their voice, power with that mic in their hand and power with the lyrics that they sing. I have a lot of friends in that industry and so what we're trying to do is rally them to get behind the cause, deliver the message to these young people that HIV and AIDS is big and it's not going anywhere. They can make a difference right away by speaking out, because they have a big fan base.”

Johnson added that he was not prepared to discuss specifics just yet.