The ABC sitcom Work It is under fire by gay rights groups before it has even premiered.

In the series, which premieres on January 3, Lee Standish (played by Ben Koldyke) and Angel Ortiz (Amaury Nolasco) play two unemployed men who land jobs as sales representatives for a pharmaceutical company dressed as women. (A trailer for the show is embedded in the right panel of this page. Visit our video library for more videos.)

In criticizing the show, the Gay and Lesbian Alliance Against Defamation (GLAAD) said it reinforces mistaken transgender stereotypes.

“Transphobia is still all too prevalent in our society and this show will only contribute to it,” said Mike Thompson, the group's acting president. “It will reinforce the mistaken belief that transgender women are simply 'men pretending to be women,' and that their efforts to live their lives authentically as women are a form of lying or deception.”

Drian Juarez, program manager of the Los Angeles Gay and Lesbian Center's Transgender Economic Empowerment Program, criticized one scene in which the men use a urinal while dressed as women.

“Sadly, it's very common for people to promote fear of sharing the bathroom with transgender people as a means to further their prejudice,” Juarez said. “We're frequently portrayed as sexual predators using the bathroom to make sexual advances.”

Joe Solmonese, president of the Human Rights Campaign (HRC), has called for a meeting with ABC executives to discuss the show's content, Gay Star News reported.