“It's time to stand up for our friends,” Whoopi Goldberg says in a new ad for Fight Back NY.

“Here in New York there are a couple of things we like to call no-brainers: avoiding Times Square on New Year's Eve, rooting for the Yankees, and standing up for your friends.”

Goldberg's friends are gay men and lesbians who cannot marry in New York. And in a new gay marriage ad, the 54-year-old actress-comedian-talk show host urges New Yorkers to oust state senators who last year rejected a gay marriage bill.

“See, now is the time to stand up for our friends,” Goldberg adds. “And really, darling, it's a no-brainer.” (The video is embedded in the right panel of this page.)

Goldberg joins Sex in the City 2 star Cynthia Nixon, actress Rosie Perez, Modern Family star Jesse Tyler Ferguson, and 30 Rock's Alec Baldwin in joining the fight to oust senators opposed to gay marriage.

In her ad, Perez says New York Sate Senator Ruben Diaz Sr., the Senate's most vocal opponent of gay marriage, does not speak for the majority of New York Latinos.

“Where I'm from, they've got this saying: 'Whatever creams your Twinkie.' You know what I'm saying? Live and let live,” she says.