Activists protested an Indianapolis bakery on Monday after its owners refused to sell gay cookies.

Just Cookies, which is located inside the publicly-owned City Market, denied a group of Indiana University-Purdue University at Indianapolis (IUPUI) students from placing an order of cupcakes for an October 11 National Coming Out Day event. The bakery at first told the students that they only sold cookies, but when the students asked for rainbow-frosted cookies, they were told to go elsewhere.

In speaking about the controversy, co-owner David Stockton likened colorful cookies to something obscene.

“We have our values, and you know, some things … for instance, if someone wants a cookie with an obscenity, well, we're not going to sell that,” he told the Indianapolis Star.

The demonstration was organized by GetEQUAL Indiana, a gay rights group.

“We want them to change their policies toward gays and lesbians, or we want them to get out of the City Market and move someplace else,” GetEQUAL's David Stevens said.

While several lawmakers, including Mayor Greg Ballard, have expressed concern over the situation, whether the owners have violated a city ordinance that bans discrimination based on sexual orientation remains to be seen.

“What we intended the ordinance to do was expand it to include veterans' rights, gender identity and sexual orientation, things not to be discriminated against in housing, education and employment, and that was it,” Scott Keller, a former city official who co-sponsored the measure, told WRTV Channel 6.

“In the United States, citizens have the right to demonstrate, and businesses have the right to operate within the bounds of the law,” Just Cookies said in a statement released Monday. “As citizens and owners of a small business, we pray that our country remains a free Democratic society and these rights are never taken away by anyone who seeks to unlawfully impose their will or agenda on others.”