Christian conservative group One
Million Moms is urging its followers to take action against Tylenol
over a gay-inclusive campaign.
The campaign, #HowWeFamily, debuted
earlier this month with a gay-inclusive ad, which features various
couples, including a lesbian couple and a male couple with their
baby.
“Family isn't defined by who you
love, but how,” a
female announcer says.
“Tylenol is glorifying all modern
family types by stating a family is based on love not traditional
marriage, and then showing gay couples with their children,” One
Million Moms said in an action alert to members. “One Million
Moms believes family is based on love, but this does not justify
normalizing sin. 1MM does not agree with the need for Tylenol to
support same sex marriages or couples.”
“[Tylenol] should not be highlighting
who is attracted to whom or who sleeps with whom. This is a
marketing decision Tylenol will regret.”
One Million Moms is asking its members
to call on Tylenol to ditch the campaign and remain neutral in the
culture wars.
“Also, let Tylenol know that
continuing to air this ad and other offensive advertisements in the
future will force your family to make the decision to no longer
purchase Tylenol or Johnson & Johnson products,” One Million
Moms added.