Target on Monday unveiled its Gay Pride
campaign with an 80-second video.
In the video, a female narrator says,
“We're not born with pride. We take pride. Pride in celebrating
who we were born to be,” over images of young girls and boys. (The
video is embedded on this page. Visit
our video library for more videos.)
In a press release announcing its
#takepride campaign, Target adds: “Those are the powerful words we
at Target want all guests and team members – of every size, color,
gender and sexual orientation – to hear as we head into Pride month
this week.”
“But let us be clear: to Target,
pride doesn't just start and end in June, it is a year-round
commitment.”
The Minnesota-based retailer said that
its campaign includes support for Pride parades, events and, of
course, merchandise, which can be found at its online #takepride
shop.
Notable in its offerings are a
rainbow-colored power bank for mobile devices, Pride inspired cases
for the Samsung Galaxy 5 and the Apple iPhone 6, and a tumbler with
the slogan “love is love.”