Atari on Thursday announced the
upcoming release of Pridefest, a social-sim game where players create
their own Gay Pride Parade in the city of their choosing.
“Pridefest gives players the
opportunity to customize their own parade flotillas with colorful
decorations and adorn their locale with eye-catching attractions and
entertainment – with the goal of keeping their city happy and
vibrant,” Atari said Thursday in a press release.
The game, which is being targeted at
mobile devices such as tablets, will incorporate various social
features, including “the opportunity to chat with friends, visit
each other's city and create avatars bedecked in clothes and
Todd Shallbetter, chief operating
officer at Atari, said the title was the first aimed at the LGBT
“We are excited to be developing
Atari's first LGBT-themed game that will give players of all
backgrounds the chance to play a fun and unique game that represents
a passionate cause,” Shallbetter
said. “We will continue offering a variety of games that are
inclusive for all Atari fans and Pridefest is another example of how
we are doing that.”
Atari will be posting tweets about the
game at @PridefestGame.