Apple Promotes Participation In San Francisco Gay Pride Parade

Apple on Tuesday released a video promoting its participation in last week's 44^th annual San Francisco Gay Pride Parade.

In the roughly 2-minute video, Coldplay's A Sky Full of Stars plays in the background as the company prepares for the celebration by handing out out rainbow-colored flags and “Apple Pride” t-shirts to employees, AppleInsider.com reported.

In one shot, Apple CEO Tim Cook is seen mingling with employees during a pre-pride event.

(Related: Apple's Tim Cook marched in Sunday's San Francisco Gay Pride Parade.)

According to the video's description, “thousands of Apple employees and their families marched in the San Francisco Pride Parade.”

“They came from around the world – from cities as far as Munich, Paris and Hong Kong – to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation,” the description reads.

The video ends with the same sentiment: “Inclusion inspires innovation.” (The video is embedded on this page. Visit our video library for more videos.)