Playbill, the magazine for
theatergoers, will alter its logo to celebrate Gay Pride.
According to gay glossy The
Advocate, Playbill's iconic black and yellow logo will
“become rainbow-hued at all Broadway and off-Broadway theaters for
the month of June.”
The brand's website and social media
accounts will follow suit the last week of June to coincide with New
York City's Gay Pride week.
“The Broadway community has always
been at the forefront of this issue – leading the way to prove that
equality, love and respect matters,” Playbill president and
CEO Philip Birsh said in a statement. “Playbill continues
its support for the vital cause by honoring all the outstanding
efforts made by the community at large and will lend our magazine –
the magazine of Broadway – to celebrate all the theatrical
community has done to further the efforts towards fairness and
Playbill.com will also publish
LGBT-themed content starting June 1.