Pastor Kevin Swanson of Generations with Vision Ministry has criticized Honey Maid and parent company Nabisco for including a gay couple raising 2 sons in its This is Wholesome ad campaign.

The 30-second spot debuted on March 10.

(Related: Honey Maid ad includes two dad family.)

“When you come down to things like axe murder or homosexuality and you say, 'we're really going to promote it and we're going to encourage everybody in America to engage in this or at least support this thing,' there will be people on the other side who will take an adamantly opposed position to your support of axe murdering or homosexuality,” Swanson told his radio listeners. “They will be intolerant, they will be very intolerant of that which is evil, like axe murdering. Here's my prognostication for Nabisco: I think they're going to lose business. They say 'we've got lots and lots and lots of positive comments,' I think they said 50,000 positive comments or something.”

“Tough bananas, there are still going to be 28 percent, 38 percent, 47 percent of the market that will not go with it. So their decision to step out and say, 'we're going to take the lowest road possible on this, we're going to support one of the most egregious things ever concocted since Nero – Nero being the one who came up with homosexual marriage, the namesake for it – we're going to support the Neronic agenda,' there will be I think 28 percent, 38 percent, it may eventually go as low as 28 percent, but you're still going to get a pretty substantial bunch of Americans that will say, 'hey, this is disgusting, Nabisco is disgusting,'” Swanson said.

Honey Maid responded to critics of its ad by releasing a video in which two artists used negative comments to spell out “Love.”

(Related: Honey Maid responds to critics of gay-inclusive ad.)

“See the problem with this 'love' thing is you can define it anyway you want,” Swanson said. “Homosexuals love their friends and cannibals love their victims, they taste good.”