Honey Maid on Thursday responded to
critics of its gay-inclusive This Is Wholesome ad.
The 30-second spot, which debuted on
March 10, featured diverse families, including two men who are
raising two boys.
Maid ad includes two dad family.)
In a one-minute-and-forty-three-second
clip released Thursday, the company acknowledged that “some people
didn't agree with our message,” adding that it asked two artists
“to take the negative comments and turn them into something else.”
The artists printed the comments,
rolled them into columns and stood them on end to create a mosaic
that spelled out “Love.”
Thousands of rolled up messages of
support were then used to create a background for the sign.
The finished artwork beautifully made
the point that opponents were outnumbered by a 10-1 margin. (The
video is embedded on this page. Visit
our video library for more videos.)