A Superbowl ad featuring U2's latest
single and sponsored by Bank of America aims to raise millions of
dollars for the fight against HIV/AIDS.
The ad encourages fans to download
Invisible from iTunes, free for the next 24 hours. For every
download, Bank of America will donate a dollar to HIV/AIDS charity
RED, an initiative founded by U2 frontman Bono and activist Bobby
Shriver to raise money for the Global Fund to Fight AIDS,
Tuberculosis and Malaria.
Bank of America has also pledged to
donate $10 million to RED.
Bono, a longtime AIDS activist, on
World AIDS Day predicted that the end in the battle against HIV is
within sight.
(Related: U2's
Bono on World AIDS Day: The end is near.)
(A sneak peak of the upcoming ad is
embedded on this page. Visit
our video library for more videos.)