Brian Brown, the president of the National Organization for Marriage (NOM), is calling on supporters to raise $30 million in the coming year to defeat gay marriage initiatives.

In remarks to Reuters, Brown said his group would use four so-called traditional marriage losses at the ballot box as a rallying cry to outraise supporters of marriage equality.

“Frankly, Americans never really thought that they would have to defend something so obvious as the reality that it takes a man and a woman to make a marriage, and only recently has the threat become clear,” Brown said. “We're committed to not letting that happen again, to being outspent in that way. And I think a lot of our donors will step up to the plate, in a way that you haven't seen before, in any future state fights.”

Those battlegrounds are likely to include Rhode Island and Delaware, two states which currently recognize gay and lesbian couples with civil unions and are expected to consider legalizing marriage equality in the upcoming legislative session.

Another critical state is Minnesota, where voters on November 6 rejected an effort to ban such unions and handed over the reigns of both legislative chambers to Democrats.

Brown said gay marriage foes now find themselves on the defensive.

“All of the cultural power is being exerted on the side of redefining marriage,” he said. “Therefore, in colleges, students are constantly hearing about how it's discriminatory or bigoted to stand up for traditional marriage.”

“We are the rebels now,” he added.