Activists lobbying for the legalization of gay marriage in Italy have launched the Share the Love campaign.

In a 60-second video for the campaign released last week, a straight couple says, “We can get married,” followed by a gay man saying: “I can't.” (The video is embedded in the right panel of this page. Visit our video library for more videos.)

Organizers of Condividilove (which roughly translates to Share the Love) say that a grassroots effort is needed in Italy because unlike other nations such as Spain, France and Britain, Italian politicians remain adamantly apposed to marriage equality.

“Because in a country such as Italy, we cannot expect our political leaders to ask their people to have the courage to support the changes that are necessary to heal the inequality still present in the law,” the group said on its website. “We are not only referring to socialist premiers such as Zapatero or Hollande, but also conservative figures such as British prime minister Cameron, who recently declared: 'Marriage is something I feel passionately about and I think if it's good enough for straight people like me, it's good enough for everybody and that's why we should have gay marriage and we will legislate for it.'”

“In a country such as Italy, change has no famous endorsers. It has to come from us, with all the means we possess. The first one is sharing, today more than ever.”

“Marriage is a right, for everybody. Share it / Share the love.”