JCPenney is once again under fire from
the group which called on the retailer to fire Ellen DeGeneres as its
spokesperson because she is gay.
One Million Moms, which is closely
associated with the Christian conservative group American Family
Association (AFA), on Thursday criticized JCPenney for including a
male gay couple and their children in a Father's Day ad.
“One Million Moms (OMM) is disturbed
that JCPenney's (JCP) is continuing down the same path of promoting
sin in their advertisements,” the
group wrote on its blog.
The copy of the ad, titled First
Pals, reads: “What makes Dad so cool? He's the swim coach,
tent maker, best friend, bike fixer and hug giver – all rolled into
one. Or two.”
Pictured in the ad are “real-life
dads Todd Koch and Cooper Smith with their children, Claire and
Mason.”
“It is obvious that JCP would rather
take sides than remain neutral in the culture war,” One Million
Moms added. “We must remain diligent and stand up for Biblical
values and truth. Scripture says multiple times that homosexuality
is wrong, and God will not tolerate this sinful nature.”
The group called on consumers to
boycott JCPenney “until they take a neutral stand.”
(Related: Ellen
DeGeneres calls One Million Moms “haters;” Cheers Prop 8 ruling.)